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Small Business Month

Celebrating small business this month, and year-round.

Small Business Month: Events, Tools and Resources

May is National Small Business Month! At CO—, our goal is to help small business and startup owners begin and succeed in their businesses. Here, we've curated a collection of content—from events happening this month, to tools your business can use year-round—to help guide you through your entrepreneurial journey.
Latest—

3 Ways Small Businesses Evolve Marketing as They Grow

As small businesses grow, their marketing strategies must evolve too. Learn how to build visibility, connect with customers, and scale your brand with the right tools and resources.

Earth’s Groove: How Herbal Experimentation Turned Into a Wellness Brand 

Founder Layla Morgan transformed a personal interest in herbal wellness into a brand built on community, education, and accessible self-care.

Three Company Founders Disclose How They Discovered Their Niche

Entrepreneurs who launched Chefman, VenHub, and Dolphin Air Fresheners seized opportunities when they arose, turning insights and industry knowledge into customer demand.

Health-Focused Startups Built Devoted Communities and a National Retail Presence

From probiotics to oral care, three founders explain how community-first strategies turned trust, education, and culture into breakout retail growth at merchants from Target to Anthropologie in the crowded wellness space.

How the Pet Tech Boom Is Creating New Business Opportunities

Tapping into a $158 billion market, Halo Collar, Zoom Room, and Bark Air are succeeding by catering to a generation of pet owners who spare no expense on their fur babies.

How to Recover From a ‘Creative Hangover’

Creativity is linked to positive well-being, but a new study suggests it can sometimes have negative effects.

Crowned Skin Founder on Turning Men’s Grooming Trends Into a $15 Million Scalable Business in Two Years

Darrell Spencer unlocked an overlooked niche in the booming market by targeting younger men who value self-care, clean ingredients, and simple routines — evidence there’s more potential in marketing to men.

How OLIPOP Scaled a Mission-Driven Brand Without Losing Its Authenticity

OLIPOP Co-Founder Ben Goodwin shares lessons on scaling with authenticity, building a mission-driven brand, and taking smart entrepreneurial risks.

5 Strategies to Prepare Your Small Business for AI-Powered Cyberattacks

AI tools are making cyberattacks faster, cheaper, and more sophisticated. Here’s how small businesses can strengthen their defenses without dramatically increasing their budgets.

Founded 1875: After Fire, Mulholland Grocery Rebuilds, Endures, and Remains a Community’s Cornerstone

When fire destroyed his family’s century-old grocery store, Tom Mulholland chose to rebuild, preserving his small Iowa town’s access to fresh food.