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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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Smart Ways to Increase Sales Next Year

Sales reps need to invest in deeper, personalized relationships with customers and clients who are now using artificial intelligence to do their homework before clicking Buy.

How to Accept Cryptocurrency

Customers love digital payments, and offering the choice to pay in cryptocurrency can help boost customer loyalty.

How to Report Cryptocurrency Payments on Your Taxes

The IRS considers cryptocurrencies as property, subject to capital gains tax. Learn how to file a return reporting virtual currency in this complete guide.

How Businesses Leverage Nostalgia to Win Over New Customers

Products and memories from the past are a powerful way to reach today’s young consumers.

A Guide to Finding Your Leadership Style

Leadership styles can provide a baseline for how you approach running your business and managing your team. Here’s how to find one that works for you.

Email Signature Best Practices

An email signature can enhance your credibility and improve conversion rates. Here are the biggest things to include and avoid in your email signature.

7 YouTube Marketing Strategies and Tips

Small businesses can leverage YouTube to grow and attract new customers. Here’s what you should know about promoting your business on YouTube.

How to Create Senior Citizen Discounts

Senior discounts are a big draw for consumers and help to establish customer loyalty. Here’s how to implement these discounts in your small business.

7 Important Elements of a White Paper Template

Creating a white paper is easier once you find the right template. Here are seven elements to include in your white paper template.

How Video Analytics Help Prevent Business Theft

Footage and data captured by a video surveillance system can help your small business detect suspicious activity and potentially stop theft before it occurs.