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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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How a Nature-Based End-of-Life Startup Is Innovating in the Deathcare Industry

Better Place Forests offers an alternative to traditional cemetery burial, which Americans are increasingly demanding, and is growing via content, key partnerships, and by building a complete set of end-of-life solutions.

Beauty's Go-To Chemist Shares How He Built His Own Blockbuster Brand in BeautyStat

Without a mammoth marketing budget, Ron Robinson’s startup has become a top performer at Ulta Beauty.

Small Businesses Selling Budget-Friendly Bridal Gowns

These secondhand bridal salons give shoppers the power to practice environmental consciousness, save money, and give their beloved wedding dresses a second chance.

Payroll Services for Small Business

Automated payroll software with built-in tax compliance and HR integration can save time and reduce financial risks. Explore affordable small business payroll solutions.

How to Optimize Your Google My Business Listing

Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.

How to Open a Food Truck: Simple Steps to Get Started

Running a food truck can be a profitable business model for many entrepreneurs. Learn how to open a food truck in six steps.

What Is an Amazon Business Account?

Amazon Business is a free service companies can use to buy inventory, receive discounts, and take advantage of free shipping.

What Is a Market Segment, and How Do You Find Yours?

There are five main approaches to market segmentation. Here's how to use these approaches to create targeted messaging campaigns for key audiences.

How to Become a Great Public Speaker

Great speakers aren’t just born that way—they actively work to improve. Here are the seven must-have traits for a public speaker.

How to Calculate Cost of Equity

Estimating the cost of equity for private companies is challenging but not impossible. Use the cost of equity formula to see if the return is worth the risk when investing in a new opportunity.