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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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A Small Business Owner’s Guide to Hiring Virtual Assistants
Discover how delegating tasks to a virtual assistant can optimize efficiency and free up time for small business owners to focus on strategic expansion.
SMART Goals to Calculate Business Success
Setting a SMART goal and tracking the right metrics are the first steps toward monitoring business success.
How to Learn from Failure
Failure happens fairly regularly in growing businesses. Embracing setbacks can help keep morale high and spark opportunities to innovate.
Corporate Transparency Act — What You Need to Know
All the latest updates about the Beneficial Ownership Information reporting requirement.
Copyright Protection Tips for Digital Assets
Discover everything you must know about copyrighting your business’s digital assets, from what can and can’t be copyrighted to securing your digital properties.
How to Trademark Digital Assets
Learn about the types of digital assets eligible for trademark protection and the process to safeguard your business's digital innovations legally.
How to Avoid Social Media Copyright Infringement
Explore effective ways to manage copyright protection on social media, from maintaining control of your work to understanding platform licensing and avoiding infringement.
5 Biggest Challenges Small Businesses Face
Inflation, high interest rates, and access to credit are just a few of the challenges that keep small business owners awake at night.
Small Business Sales Trends for 2024
Sales leaders discuss the upcoming top sales trends, including tailored customer experiences and sustainability, that your small business should leverage.
Trends Shaping Small Business in 2024
Business leaders share their expert predictions on how the state of small business will change this coming year.