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How Coca-Cola Uses Shopper Marketing for Unique Campaigns

With more sales migrating to online channels, the beverage giant says this customer-centric marketing strategy helps both consumer product brands and stores achieve business goals.

How to Build a Mobile-Friendly E-Commerce Website

Mobile shoppers are subject to several other distractions, like texts and notifications. Here are some ways to optimize your site to compete with these distractions and boost sales.

What's Better? Data Backup Center vs. Cloud Backup

Backing up your business data is an essential part of the modern workplace. Here is everything you need to consider before backing up your data to a third-party provider.

Jimmy John's Projects Growth With Acquisition

The chief marketing officer of the fast-food chain, now part of Arby’s parent company, describes how its ‘Freaky’ loyalty program, ‘skinny mini’ sandwiches and Lil Jon will drive growth.

How to Start a Podcast

Starting a podcast is no easy feat, but with these 5 simple steps, you’ll be a pro in no time. Here’s everything you need to know from start to finish.

Companies With Great Workplace Culture

These companies from around the U.S. place a premium on building strong, diverse and innovative cultures to attract and retain employees.

Stadiums Adopt New Technology to Ease the Fan Experience

Venues are adding perks like self-checkout kiosks at Citi Field to in-seat food ordering to nudge folks off the couch and into the stands.

5 Startups that Bootstrapped Their Way to Success

These startups from around the country have built enormous businesses without taking any venture capital or crowdfunding dollars.

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Top 5 Employee Communication Strategies

Good communication is the key to any successful relationship, especially in the workplace.