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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

5 Fall Marketing Ideas for Small Businesses

These five fall marketing ideas will help you connect with your customers and attract new leads to your business.

By: Jamie Johnson

Experts Share Holiday Marketing Trends

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

By: Poornima Apte

When To Adjust Your Business Plan

The best business plans are flexible and updated consistently as the business grows. Here are five steps to adapting your business plan.

By: Jamie Johnson

What Science Says About Entrepreneurs' Brains

Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.

By: Anna Baluch

6 Annual Employee Documents

While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.

By: Emily Heaslip

How Mental Simulation Can Secure Sales

A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.

By: Anna Baluch

How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters

Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.

By: Faye Brookman

Small Businesses Thriving Through Upcycling

“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.

By: Emily Iverson

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

By: Anna Baluch

Why Your Small Business Might Need Shipping Insurance

Shipping insurance can be a lifesaver if an expensive item you’ve shipped goes missing, but it might not make sense for local deliveries.

By: Emily Heaslip

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