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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Five Small Business Owners On Practicing Sustainability

How five small business owners are using eco-friendly initiatives to reduce their company’s impact while still making a profit.

How to Offer an Employee Assistance Program

Learn what an employee assistance program is and how to offer one for your employees.

How to Use Gamification at Your Business

So-called “game mechanics,” like quizzes and contests, can help companies achieve business goals—if handled with care.

Leadership for Introverts: How to Lead Successfully

While extroverts are more commonly found in leadership roles, introverts can also serve as highly successful executives with unique skillsets.

Are You An Introvert or Extrovert at Work?

Take these personality tests to determine if you’re introverted or extroverted, then use this information to help you navigate the workplace.

Top 4 Social Engineering Scams to Be Aware of

Here are four common social engineering scams, what to do when you’re targeted and how you can avoid these scams.

How Waterlust Found Success Through Sustainability

Eco-responsible apparel line Waterlust met pandemic demands by staying true to its strong business foundation and pivoting within it.

How to Sublet Your Office

Subletting can give you a new revenue stream, let you downsize, or allow you to relocate without having to pay double rent. Here’s how to get started.

Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales

Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.