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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Pet Economy Is Growing in U.S.
Convergence of market forces led by pet-loving millennials gives rise to wellness and social offerings, like upscale food kitchens at Petco and ‘experiential’ clubhouses for dogs.
By: Denise Power

How to File a Patent
Filing for a patent can protect your creation and business. Here's what you need to know about the patent filing process.
By: Sean Peek

Comcast Expands Viewing Access for People with Disabilities
The communications giant joins businesses from a variety of industries in finding ways to make their products and services more accessible to all.
By: Mark Hamstra

How to Train a Sales Team
A well-oiled sales team is an integral part of a business's success. Here, four experts weigh in on best training practices.
By: Erik J. Martin

Green Business Ideas
With a bit of creativity, entrepreneurs can satisfy the growing consumer demand for eco-consciousness in the business world.
By: Joyce Walsack

How to Build a Personal Brand
As an entrepreneur, you are the public face of your business. Here's how to build a strong personal brand that shows the human side of your company.
By: Nicole Fallon

5 Essential Email Marketing Features
Most email marketing software comes with a host of useful features to improve your campaigns and their results. These five features that can boost your efforts.
By: Sean Peek

How to Define and Protect Trade Secrets
Does your business have a trade secret that has contributed to its success? Here’s how to identify and protect your trade secrets.
By: Sean Peek

Bumble’s Margarita Mixers Highlight the Brand’s Offline Efforts
How the dating app/social network wooed millennials with interactive mixology events in cities across the country amid the rise of face-to-face experiences from digital brands.
By: Barbara Thau

Best Sales Prospecting Tools
Online platforms have expanded the way companies find and qualify new leads. Whether you’re an e-commerce shop or a service-oriented B2B company, these tools can help you grow.
By: Kaylee Kolditz

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