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Latest—
GOOD COMPANY » THE LEAP

Nespresso Delves Into Tech to Find Out What Its Best Customers Want

The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.

START » STRATEGY

What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.

GOOD COMPANY » LAUNCH PAD

Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them

The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.

GROW » THRIVE

How to Decide When to Take a Risk as an Entrepreneur

A systematic approach to taking a risk as an entrepreneur can lead to big payoffs. Here's how a bit of cautious optimism can help you succeed.

CO— BRANDSTUDIO » EDELMAN FINANCIAL ENGINES

How to Choose a Retirement Plan for Your Small Business

Keep these important considerations in mind when choosing a retirement plan for your small business.

GOOD COMPANY » THE LEAP

AriZona CEO: How the Tea Brand’s Foray into Snack Food Revealed Its Next Growth Opportunity

Careful experimentation and a deep knowledge of its customer base helped the beverage brand ace an entirely new product category with an inflation-resistant pricing strategy.

GOOD COMPANY » GROWTH STUDIO

Pet Store Owner Shares His Business Growth Story

City of Paws Pet Care owner Danny Offenbacher speaks about being adaptable and filling gaps in the pet care industry.

GROW » THRIVE

Personality Traits You'll Need To Run Your Business During a Recession

Learn the traits business owners should consider adopting to weather a possible recession.

GOOD COMPANY » LAUNCH PAD

How 3 Startups Generated Exponential Sales Growth on TikTok

Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.

GROW » THRIVE

Public Speaking Tips for Entrepreneurs

Avoid using corporate speak and focus on the audience to present your next pitch like a pro.