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Latest—
GROW » MARKETING

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

GROW » CUSTOMERS

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

GOOD COMPANY » LAUNCH PAD

How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

GOOD COMPANY » THE LEAP

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.

GROW » SALES

How to Create a Sales Pitch Deck

A sales pitch deck is a powerful tool that enhances your pitch or demo for potential clients by highlighting your company’s offerings and its value.

START » STRATEGY

Top Financial Metrics to Track at Your Small Business

Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.

GROW » MARKETING

How to Add Music to Instagram Reels and Stories

Adding music to your Instagram content has a major impact on its visibility and success. Here’s how to add music to your Instagram Reels and Stories.

GROW » MARKETING

Smart Ideas for Hosting Hybrid Events

Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.

GOOD COMPANY » LAUNCH PAD

Business Advice From TikTok, Glossier and Twitter Execs

Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.

GROW » CUSTOMERS

Customer Survey Tools and Success Tips

Surveys can reveal a broken process affecting the customer’s experience. Here’s how to effectively survey your customers.