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4 Easy to Adopt Ways Small Businesses are Using AI to Be More Focused, Productive, and Profitable

Here’s how small businesses are using AI to work smarter—one file, one question, and one small success at a time.

Small Business bAIsics: AI Training for Business Growth

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How to Use Storytelling as a Leadership Tool

Using storytelling as a leadership tool allows you to develop a deeper connection with employees and lead more effectively.

START » STRATEGY

5 Things Every Small Business Owner Could Learn From Steve Jobs

Here are five valuable lessons you can take from Steve Jobs to learn how to succeed in your small business.

START » STRATEGY

Types of Pricing Models and What They Mean

From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.

START » STARTUP

What Is a Location-Independent Business & How to Set One Up

Running a location-independent business so you can conduct your business anywhere may be your dream, but there’s a lot of planning that goes into it. Here are seven steps you should take first.

GOOD COMPANY » LAUNCH PAD

Why Brands Are Investing in Digital Out-of-Home Advertising

Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Weathering Financial Uncertainty

Small businesses are often overwhelmed by financial burdens and economic challenges. Here’s how entrepreneurs can work through that financial uncertainty.

RUN » HUMAN RESOURCES

How Much of a Raise to Offer Small Business Employees

Hardworking employees deserve to be rewarded for their efforts. Here’s how small businesses can determine how much of a raise to offer employees.

GOOD COMPANY » LAUNCH PAD

How Marketers Optimized QR Codes to Drive Engagement and Sales

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.

GROW » MARKETING

What Is Digital Marketing

With the right strategies, digital marketing can help your business greatly increase its visibility.

EVENTS » SMALL BUSINESS UPDATE TOWN HALL

Small Business Update: Economy and Policy Outlook

Inflation, hiring shortages, and supply chain disruptions are still affecting small businesses over two years after the start of the COVID-19 pandemic.