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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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10 Interview Questions to Ask Entry-Level Candidates

These ten interview questions can make it easier to hire entry-level employees.

Top Pinterest Tools to Build Engagement

Want to increase saves, clicks, and swipes on Pinterest? Add these apps, tools, and plug-ins to boost interactions.

How to Survey Your Employees

Conducting a survey gives you insight into your employees’ feelings about their performance and satisfaction.

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.

How to Create a Sales Pitch Deck

A sales pitch deck is a powerful tool that enhances your pitch or demo for potential clients by highlighting your company’s offerings and its value.

Top Financial Metrics to Track at Your Small Business

Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.