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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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The Profitability of Play: How Fun and Games for Adults Are Driving Growth for Brands

Businesses ranging from entertainment and hospitality to toys are leveraging the spending power of this key consumer group.

How Camera Reseller KEH Is Thriving in the New Age of Re-commerce

KEH Camera has evolved over the decades from print catalogs to e-commerce and is poised to leverage key trends for future growth.

Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers

VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”

How to Set Up a Drip Email Campaign

A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.

Elements of a Great Small Business Newsletter

A newsletter is an easy way to stay in touch with customers and continuously engage subscribers with your company news.

Differences in Selling Products and Services

Product-based businesses differ greatly from service-based businesses in many ways, including startup and running costs and the best marketing techniques. Learn how to optimize your business and marketing strategies.

How to Legally Fire an Employee

Terminating a worker can be a complicated process. Ensure you’re complying with the law and covering your bases when letting an employee go.

Finding Growth in B2B Channels

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.

Hiring vs. Recruiting: What’s the Difference?

Recruiting and hiring are two distinct processes, but they’re both important for finding and onboarding new talent for your business.