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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Tips for Marketing a Business Idea

From creating a website to developing strategic and consistent branding, these five tips will help you build a strong and recognizable brand.

What to Do After You Fire an Employee

Firing an employee doesn’t end when the worker packs up their belongings and heads home. Here’s how to ensure a smooth transition for the entire office.

CVS Has a New In-Store Marketing Strategy

Marcy Brewington, director, in-store marketing strategy, on the drugstore chain’s goals for crafting new signage to help consumers shop faster and discover new things.

10 Small Companies That Became Big Business Disruptors

These relatively young American startups have reached extraordinary new heights in the past few years.

Common Small Business Retirement Planning Mistakes

Clayton Alexander, investment advisor and president of Teton Wealth Group, shares the most common mistakes made by small business owners when preparing for retirement.

Here’s How to Turn a Hobby Into a Business

From an outdoor enthusiast to a comic book collector to an avid sewer, these business owners created companies that reflect their true passions.

Onboarding New Employees: A Quick Guide

After hiring a new team member, your next goal should be to set that person up for success — and that means implementing an onboarding process.

10 Small Companies With Strong Brand Identities

Establishing a strong brand identity may come easier to large businesses, but there are many smaller companies that have been able to cut through the noise with clever, engaging branding, as well.

Business Plan Software: Here's What to Look For

Need help with your business planning efforts? Consider investing in business plan software. Here are some pros and cons to weigh before committing to a software.

Artsy Is Making Art Collecting More Achievable

The online art platform was created to give galleries a virtual showcase and help them connect to buyers. Its new CEO wants to make it easier to click on a painting and buy.