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Media Kit
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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing
Marketing
Marketing
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Holiday Marketing Secrets From Boutique Retailers
Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.
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Inside The Elf on the Shelf's Growth Strategy
For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.
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Small Businesses Offering Customizable Gift Baskets
These small businesses demonstrate how well-crafted, personalized gift baskets can increase engagement, enhance the customer experience, and drive repeat sales.
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A Guide to Employee Record Retention
Employee recordkeeping requirements vary by business type and location. Here's how you can stay compliant and protect sensitive data.
By: Jamie Johnson

Business Lessons From Hallmark Christmas Movies
From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.
By: CO Staff

Family Businesses Are Growing and Planning for the Future
Many family-owned businesses are also small businesses, and two new surveys reveal how they’re planning for the future.
By: Erica Sweeney

Nate Berkus On Growing His Brand the ‘Simply Imperfect’ Way
Interior designer Nate Berkus offers entrepreneurs advice on growing their personal brands for long-term success and scalability through authenticity.
By: Miranda Fraraccio

What Is an Annual Report, and How Do You File It?
Many states require businesses to file an annual report to stay in good standing. Here’s what to include and how to stay compliant.
By: Jamie Johnson

What Is Tax Form 941, and Who Needs to File It?
You'll file Form 941 quarterly to report employee federal withholdings.
By: Jamie Johnson

How to Issue Form 1099
Streamline tax season by deciding how you’ll complete and send 1099s to your contractors.
By: Jamie Johnson

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