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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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How Amazon’s Holiday Growth Strategy Targets Small Businesses

The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.

Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales

CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs

The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.

Noom Co-Founder and CEO on the Weight Loss App's Path to Success

Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.

Salesforce’s Retail VP & GM Discusses His 3 Mentors

Rob Garf explains how his key mentors — his dad, a research analyst, and a CEO — have strongly impacted his actions as a corporate leader and how he works with others.

What Businesses Must Know to Establish an Effective Pricing Strategy Today

Susan Lee, revenue growth expert and Commercial Strategy Leader for EY-Parthenon Americas, shares critical elements of profit-minded pricing practices in a challenging inflationary landscape.

Nespresso Delves Into Tech to Find Out What Its Best Customers Want

The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.

AriZona CEO: How the Tea Brand’s Foray into Snack Food Revealed Its Next Growth Opportunity

Careful experimentation and a deep knowledge of its customer base helped the beverage brand ace an entirely new product category with an inflation-resistant pricing strategy.

How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover

When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.

How Meta Is Tackling Social Media Content Creation Training

‘Just getting started’ can be the biggest hurdle, Meta exec tells CO—.