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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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8 Tips for Marketing a Self-Published Book
Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.
How to Write a Business Book
From your initial idea to completing your manuscript, follow these seven steps to successfully write your first business book.
How to Build a Strong Brand
From taking photos of products or services to optimizing the business's website, here’s how small business owners can strengthen their brand and boost traffic.
Why Small Business Owners Should Consider Substack Newsletters
Find out if creating an email newsletter on Substack is the right choice for your brand.
The Social Media Concept Your Brand May Be Missing
Your business's social media brand is vital to attracting and retaining customers. But what happens when things online take a turn for the negative?
How to Write a Customer Case Study
A case study helps you build trust with potential clients by showing how your product or service works.
Tips for Encouraging Positive Customer Reviews
Positive online reviews can act as powerful marketing tactics for your business. Here’s how to encourage customers to leave good reviews.
Best LinkedIn KPIs to Track in 2023
LinkedIn has become an invaluable tool for sales professionals, recruiters, entrepreneurs, and job seekers, with important data points for every user.
4 TikTok Tips for Small Businesses
TikTok trends are always changing. Here’s how to make sure your content stays fresh no matter what’s in style.
TikTok for Business: How to Make Videos That Drive Sales
While TikTok is one of the newer social video platforms, the service has many millions of users in the U.S. Businesses can use these tips to connect with them.