From social media to advertising, everything you need to help spread the word about your business.

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The Psychology of Payment Methods

A new study suggests that psychological needs play a part in customers' choices of payment method.

The Cons of Unconventional Business Names

If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.

A Guide to Future-Proofing Digital Assets

Small business owners should future-proof their digital assets to ensure future success and longevity. Here’s how to get started.

5 Top-Notch Viral Marketing Campaigns

From the “Barbie” movie to the infamous Popeyes chicken sandwich, here are five viral tactics to consider for your next marketing campaign.

7 TikTok Trends for Entrepreneurs

Discover seven trending TikTok videos you can use in your social media marketing strategy, from dance challenges to ASMR and satisfying videos.

8 Tips for Marketing a Self-Published Book

Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.

6 Elements of a Viral Marketing Campaign

Learn about viral marketing and six elements of a successful viral marketing campaign to integrate into your content strategy.

How to Write a Business Book

From your initial idea to completing your manuscript, follow these seven steps to successfully write your first business book.

How to Build a Strong Brand

From taking photos of products or services to optimizing the business's website, here’s how small business owners can strengthen their brand and boost traffic.

Why Small Business Owners Should Consider Substack Newsletters

Find out if creating an email newsletter on Substack is the right choice for your brand.