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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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Fast-Casual Restaurant Marketing Secrets
Take a page out of the marketing playbook these hot fast-casual restaurants use to be a breakout success.
Email Marketing Lessons from B2B Brands
From building relationships to driving sales, email marketing is a channel that delivers results without a massive budget.
How to Measure and Understand TikTok Analytics
From total play time to follower count, learn what TikTok metrics matter for measuring the effectiveness of your efforts and how to find those analytics in the app.
How to Use Instagram for Small Businesses
Discover how to set up an Instagram account for your small business, plus best practices to help you reach your goals and connect with your audience.
The Role of Social Media Analytics in Small Business Marketing
Social media analytics can power product development, better brand messaging, and improved customer service. Learn how.
Do You Need a Verified IG Account?
A verified Instagram account can add credibility to your business and enhance your brand image.
How to Use YouTube for Your Business
Not only is creating a YouTube channel a fantastic way to promote your brand, but it also allows you to connect with your audience on a whole new level. Here’s what you need to know about using YouTube for your business.
How Any Business Can Make the Most of Small Business Saturday
This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.
How to Create a Hashtag Challenge for Your Brand
Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.
How to Sign Up for Small Business Saturday
Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.