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Latest—

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.

How to Communicate a Price Increase to Customers

Rising costs can require raising your prices. How do you approach this touchy subject with your customers? Read on for some tips and tricks.

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

5 Touchy Subjects and How to Communicate Them to Your Customers

It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.

How to Write Product Descriptions for an E-Commerce Business

A great product description helps your product stand out and can lead to more sales. Use these tips to write effective product descriptions for your e-commerce business.

Franchise Owners Share Secrets for Bringing Customers In-Store

As online shopping becomes more prevalent, brick-and-mortar shop owners must stay competitive and proactively encourage customers to shop in-store.

How to Promote Your Company Newsletter

You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.

Creative Ways Businesses Can Employ Membership Pricing Models

Here are some ways you can create recurring revenue through memberships.

How to Create a Newsletter for Your Business

You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.