Small Business Month

Celebrating small business this month, and year-round.

Small Business Month: Events, Tools and Resources

May is National Small Business Month! At CO—, our goal is to help small business and startup owners begin and succeed in their businesses. Here, we've curated a collection of content—from events happening this month, to tools your business can use year-round—to help guide you through your entrepreneurial journey.
Latest—

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

How Embark Trucks Changed the Trucking Industry

Engineer Alex Rodrigues used his robotics expertise to innovate safe, sustainable solutions for the trucking industry.

Hospitality Brands Are Tapping Wellness Tourism for Growth

Hotel brands are beefing up their wellness offerings to fuel a post-pandemic recovery — betting that catering to a guest’s mind, body, and spirit will boost their bottom lines, too.

How to Survey Your Employees

Conducting a survey gives you insight into your employees’ feelings about their performance and satisfaction.

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.

How to Create a Sales Pitch Deck

A sales pitch deck is a powerful tool that enhances your pitch or demo for potential clients by highlighting your company’s offerings and its value.