INTRODUCING: THE 2026 CO—100— See the Full List

Small Business Month

Celebrating small business this month, and year-round.

Small Business Month: Events, Tools and Resources

May is National Small Business Month! At CO—, our goal is to help small business and startup owners begin and succeed in their businesses. Here, we've curated a collection of content—from events happening this month, to tools your business can use year-round—to help guide you through your entrepreneurial journey.
Latest—

Tips for Conducting Direct Customer Research

Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.

How Truff Hot Sauce Got Started on Instagram

Inside the social-first strategy powering Truff, the viral ‘luxury’ condiment and a top-selling hot sauce on Amazon.

Big Brands Explain Consumers' Demand for Comfort and Safety

Consumers are seeking out trusted brands, rewarding companies that understand their needs now — like stuffed animals donning masks, said executives from Kellogg’s and Family Dollar to Random House.

How to Get a Degree in Entrepreneurship

Entrepreneurship can be a versatile degree to help you in various career paths. Here’s how to choose the right program.

Free Marketing Tools for Your Small Business

The right marketing tools can help you build brand awareness and stay ahead of your competitors. Here are 10 free marketing tools to help your business.

How to Ask for a Raise During a Pandemic

Asking for a raise is never easy. Asking for a raise during a pandemic – even harder. Here’s how to do it effectively.

CO— Blueprint: Restarting Your Sales

In our fourth installment, the panel will discuss ways to help you build your new sales strategy, generate fresh leads, and support your customers — remote or in-person.

Creative and Free Ways to Promote Your Business

From boosting your visuals to rewarding your loyal customers, there are several effective and affordable ways to spread the good word of your business.

Becoming a Virtual Company: Pros and Cons

As reopening plans across the U.S. get pushed back, many business owners are considering pivoting to becoming a virtual business—permanently—to save their companies.

How to Start a Business Without a Lot of Money

Get your business idea off the ground without spending a lot of cash upfront.