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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth

Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.

Why Customers May Prefer Leaving Text Testimonials

Especially with AI-powered feedback tools, customers may feel more comfortable leaving a text-based review than a video-based one.

Exploring Why Small Businesses Lead To Big Innovation

Discover how startups’ small business ingenuity drives innovation and impacts emerging industries with new ideas, according to new research.

Brands Building Wellness into Marketing Plans

The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.

Building Buzz for Your Small Business Product

Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.

How to Become a Great Mentor

From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.

How to Choose the Right Applicant Tracking Software for Your Business

Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.

How Applicant Tracking Software Can Help Your Business

Explore eight benefits of using an ATS for recruiting and hiring.

How to Find a Business Mentor

A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.

What Is Email Compliance Software?

Email archival and marketing solutions help businesses comply with U.S. and international laws.