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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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Future Work Trends For Small Businesses
The world of work is changing, and small businesses need to be looking ahead at future trends to stay competitive and retain talent.
How to Trademark Your Invention
Want to protect an idea, invention, or icon? Explore ways to prevent the theft or duplication of intellectual property.
When to Share Your Invention Prototype
The right timing affects funding, market adoption, and more. Consider these factors when modeling your invention.
Intellectual Property: What Every Small Business Should Know
Small business owners in any industry can have intellectual property that needs protecting. Learn how to identify IP and ensure that it’s protected.
How to Protect Your IP as a Startup
Here’s what new startups should understand about intellectual property, including what type(s) they might have and how to protect it.
Secrets to Small Business Success That Have Nothing to Do With Luck
Fate doesn’t make you an entrepreneur or keep your business running. Here’s what does.
How to Prepare a Product Pitch for an Invention
Ready to secure funding or sell your product? Learn how to plan a presentation that wows your audience.
How to Write a Business Plan for Inventions
Attract investors and formalize processes by developing a roadmap for commercializing your innovation.
5 Small Businesses Leveraging the Mocktail Trend
With 'Dry January' emerging as a year-round lifestyle choice, these small businesses are leveraging the alcohol-free movement to grow their businesses and stake a claim in this growing market.
How to Ensure Your Business Website Is SEO-Optimized
Is your site in excellent health, or does it need a boost? Explore ways to optimize it for search engines.