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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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How to Prepare an Office for Post-Coronavirus Reopening
As companies adapt to the new normal, they’re making changes to the workplace environment. These creative office furniture ideas will keep your workers safe.
How to Screen Employees for Coronavirus
As states lift their stay-at-home orders and businesses begin reopening, a simple, inexpensive screening process can help protect employees, customers and your business from infection.
In-Person Businesses That Successfully Went Virtual
With the COVID-19 pandemic forcing people to socially distance, businesses that have normally focused on in-person engagement have made the jump online.
How Companies Are Communicating With Customers About Reopening
Many businesses across the U.S. are reopening with new policies to keep customers and workers safe from the pandemic. Here are seven examples of how companies are communicating with their customers.
Business Reopening Ideas to Improve Revenue and Engagement
Bring back your customers and employees safely with these ideas for reopening after the COVID-19 lockdowns.
Reopening Safely: Tips for Business Owners
As states begin to lift their stay-at-home orders, here's what your business needs to know about safely resuming operations.
Time Management Strategies for Working from Home
Time management becomes more challenging when you’re surrounded by the many distractions of home. Try these tips to stay productive while working remotely.
Business Reopening: State-Level Resources for Business Owners
Many businesses around the U.S. have begun to reopen following coronavirus shutdowns. Here’s how to see where your state stands and if your business can open.
Post-Quarantine Business Reopening Strategies
As businesses across the U.S. grapple with how to open again in the coronavirus era, some are making big changes to create safer environments.
How to Tell Customers Your Business Is Reopening
If your business is ready to reopen after COVID-19, you'll need an effective communication plan to spread the word to customers.