Start
Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
Featured
Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Learn how to register a nonprofit, choose the right structure, and build a mission-driven organization with this step-by-step guide.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets and require different marketing and sales approaches.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
How Coworking Spaces are Revamping Amid COVID-19
Coworking spaces are adapting new sanitation and floor layout strategies to create safe environments for businesses.
The Importance of Putting People Before Profits in Business
In addition to a focus on profitability, the most successful business owners are the ones who put their people first.
How to Pivot Your Business to Survive the Pandemic
During these turbulent times, your business has had to navigate through uncharted waters. Here’s how to change your business model successfully to survive the storm.
How to Support Employees With Kids
Many parents are wondering how they will manage a full-time job while helping their children navigate digital learning in the fall. Here are five ways businesses can support employees with children.
How to Buy a Business During COVID-19
Thinking of buying an existing business during COVID-19? Here are some important things to keep in mind.
How to Negotiate a Better Vendor Contract
Negotiating contracts with your vendors can save your business a lot of money. Here's how to do it.
Becoming a Virtual Company: Pros and Cons
As reopening plans across the U.S. get pushed back, many business owners are considering pivoting to becoming a virtual business—permanently—to save their companies.
Reopening Mid-Pandemic: Common Business Challenges & Solutions
Reopening after COVID-19 comes with new challenges and costs to navigate for small businesses in every state.
7 Service-Based Businesses Succeeding During Coronavirus
While some industries have been negatively impacted by COVID-19, other service-based businesses have flourished in the age of social distancing.
Ecological Business Trends to Watch
Modern consumers are not only looking for sustainability in the products they purchase but in the actual company they’re doing business with too.