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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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Coronavirus: Businesses That Are Succeeding During the Pandemic
While many companies are hurting during the coronavirus pandemic, some small businesses are seeing lots of new and returning customers.
How to Minimize Business Losses During Coronavirus Outbreak
Business experts offer their best tips for businesses who are struggling during the COVID-19 pandemic.
Has Social Media Replaced PR?
Social media gives small businesses a new way to conduct public relations outreach — but these platforms can also interrupt your PR efforts if you aren’t careful.
Coronavirus Best Practices for Small Businesses
The coronavirus has caused problems for many small businesses across the U.S. Here are some best practices you can follow to manage the situation for your employees and customers.
How Small Businesses Are Adapting to Coronavirus Restrictions
With small businesses hit hard by coronavirus-related restrictions, shutdowns and customer unease, here are nine clever ways they are dealing with new business changes.
How to Work from Home With Kids
With schools closing across the country in response to COVID-19, running a business from home just got a lot more challenging. Here’s how to survive.
Surviving the Coronavirus: Resources for Small Businesses
The coronavirus is causing financial difficulties for businesses across the U.S. Here is a complete listing of all of our coronavirus resources for small businesses.
COVID-19 Pandemic: Immediate Steps Businesses Can Take
Here are the top CDC-recommended tips that small business owners can take to mitigate risk, protect employees and support customers during the COVID-19 pandemic.
Coronavirus Concerns: What to Do If Employees Can’t Work Remotely
While COVID-19 has pushed many companies to adopt remote work practices, here are some ideas to consider for employees who do not have the option to work remotely.
Small Businesses Trends to Watch in 2020
Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.