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How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

How to Improve Your AI Search Visibility with GEO

Generative artificial intelligence is changing how people search for information. Here’s how to assess and improve your brand’s visibility in AI-powered search results with generative engine optimization (GEO).

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.

Community Engagement: K9 Resorts Franchisee Shares How It Can Make or Break Customer Loyalty

In this edition of “Ask the Board,” we feature Scott Kolble, a K9 Resorts franchisee in Denver. Kolble reveals why community engagement is critical for building customer loyalty and growing your business.

How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy

Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.

Optimizing Your E-Commerce Site for Cyber Monday Success

Get your e-commerce site ready to handle the holiday rush and turn Cyber Monday traffic into sales.

A Comprehensive Guide to Conducting Employee Reviews

Lead effective employee reviews that foster growth, strengthen communication, and drive better performance across your team.

How to Sign Up for Small Business Saturday

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

How to Build a Recovery Plan for Your Business

Disasters can’t always be prevented, but a recovery plan can help your business bounce back faster.

Tips for Creating a Recession-Proof Business Plan

The best time to prepare for a recession is before one hits. Learn how to recession-proof your business plan with these six tips.