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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Ask for Peer Feedback

Asking your peers to give you career development advice is a good way to continuously improve your performance outside the formal review process.

By: Emily Heaslip

Can a Small Business Go Public?

Thinking about an initial public offering (IPO)? Learn what qualifies a company to go public, the reasons for doing so, and alternatives for ineligible entities.

By: Jessica Elliott

CO— Strategy Studio: Managing Your Cash Flow

Your business’s cash flow is a direct view of its financial health. Here are some expert tips, metrics, and technologies to help manage your cash flow.

By: Sammi Caramela

A Guide to the Employee Retention Tax Credit

If you’re a business owner claiming the Employee Retention Credit (ERC) or exploring eligibility, use this guide to ensure your business qualifies.

By: CO Staff

How Dan-O’s Seasoning Leveraged TikTok to Find Success

Forced to switch to the social media platform to sell his Dan-O’s Seasoning products when the pandemic hit, Dan Oliver has garnered millions of followers on TikTok. Sales followed.

By: Poornima Apte

Startups Help Restaurant Takeout Businesses Go Green

Technology — and changing consumer behavior — are key to the success of this emerging business model, founders of reusable container businesses say.

By: Mark Hamstra

Macy’s SVP of Communications Discusses His Mentor

Bobby Amirshahi’s mentor imparted key strategic planning skills and emboldened him to lean into his identity.

By: Bruce Horovitz

4 Causes of Entrepreneurial Burnout (And How to Avoid Them)

You don’t have to live in a constant state of burnout — here are four causes of entrepreneurial burnout and how to avoid them.

By: Jamie Johnson

What Is Cash Flow and Why Does It Matter?

Cash flow is critical to the success of any business. Learn more about what it is, why it matters, and how your business can maintain a positive cash flow.

By: Danielle Fallon-O'Leary

Cash on Hand: How Much Does Your Business Need?

Ensuring your business has enough cash on hand is a crucial way to protect your company and employees. Here’s what you need to know.

By: Miranda Fraraccio

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