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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

5 Costs E-Commerce Businesses Often Overlook
Don’t get caught off-guard by hidden or unexpected expenses. Factor these costs into your budget.
By: Jessica Elliott

How Online Mattress Pioneer Saatva Plans to Take Its Sales to the Next Level
Saatva set out a decade ago to disrupt the luxury mattress space and became a $400 million-plus company. It now wants to disrupt the luxury mattress store.
By: Joan Verdon

Small Business KPIs: What Are the Numbers That Matter?
There are several different key performance indicators (KPIs) businesses can monitor when working to attain certain goals. Here's a breakdown to help you decide what to track.
By: Jessica Elliott

How to Start a Business With Your Spouse or Partner
Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.
By: Katarina Betterton

4 Tips for Building a B2B Sales Strategy
B2B sales have changed dramatically in the past few years, and your strategy should adjust to the new market paradigm.
By: Emily Heaslip

5 Smart Ways to Market B2B Businesses
B2B marketing has evolved to use B2C communication channels with results-oriented, user-verified messaging.
By: Emily Heaslip

Restaurant Businesses Share Their Surprising Revenue Streams
Eateries are getting creative and generating sales in unexpected ways — via vending machines to doggie parties — to combat pandemic losses.
By: Sheryl Nance-Nash

Shipping Software: What It Is and Why You Need It
Learn how the right shipping software can save your business valuable time and money.
By: Jamie Johnson

How to Host a Hybrid Event
Hybrid events offer the best of both worlds, but can be a mammoth undertaking to plan. Make sure you find the right platform and plan ahead of time.
By: Emily Heaslip

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