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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Crafting a Diversity Strategy that Drives Results: Tips from Carter's SVP

Antonio Robinson, who’s leading the charge at the children’s brand to boost diversity in its senior ranks and the consumer experience, shares key elements of an effective DEI strategy.

How to Monetize Instagram

Ready to make money from Instagram? Take these steps to see a return.

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Fitness-Meets-Wellness Franchise Businesses Grow During Pandemic

From infrared sauna studios to stretching labs, boutique wellness venues are finding success catering to consumers’ rising interest in self-care.

What Is Text Message Marketing?

Learn all about how text message marketing works and how it can benefit your business.

How to Monetize a Podcast

A successful strategy helps you earn money from your broadcast. Use these tips to build your plan.

How to Take Great Product Photos

High-quality product photography builds trust, credibility, and it ultimately helps sell your product.

3 Facebook & Instagram Tools for Customer Communication

Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.

Most Effective Employee Retention Strategies for Small Business

Engagement, recognition and compassion go a long way toward nurturing employee loyalty.