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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Sustainable Textile Company Supports the Local Farming Community

Kitchen Garden Textiles founder Heidi Barr shares how she pivoted her passion into sustainable products and thrives through community engagement.

Pinterest and Shutterfly Bet on the ‘Creator Economy’ to Drive Growth

The internet and Gen Z are fueling demand for unique products and services from a growing group of influencers, artisans and small businesses — and big brands are heeding their call.

How to Offer Employee Tuition Reimbursement

Tuition reimbursement programs can foster employee retention as well as the professional growth of a business's team. Here’s how to offer tuition reimbursement to your employees.

How to Tell the Origin Story of Your Business

A compelling brand story helps people connect with, remember and trust you. The most iconic origin stories focus on the “why” behind how your company came to be.

Best Practices for Hybrid Meetings

Hybrid staff meetings can be a pain, but they don’t have to be. Discover how to host effective hybrid meetings for your employees.

‘Be Patient and Ask for Help’: Continual Growth Is Key in Business

According to Grow with Google digital coach Justin Dawkins, entrepreneurs shouldn’t give up so quickly if they don’t see immediate results.

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.

How to Create an Effective Company Reporting Structure

There are many organizational models you can use to establish your reporting structure, depending on the maturity and goals of your business.

Startup Something Better Foods Brings Plant-Based Soul Food to Whole Foods

The founder of startup manufacturer Something Better Foods shares how he broke into big retail with a plant-based soul food line that’s a 20-year-long labor of love born from loss.

Inexpensive Employee Benefits and Perks for Startups

If you’re just starting out as a business, here are some attractive yet affordable perks you can offer your workers.