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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

By: Joan Verdon

How a Small Dance Studio Pivoted Online During the Pandemic

Lisa McCabe, founder of Lovely Leaps, believes every child should learn to dance for the fun of it. Here’s how she adapted to virtual classes during COVID-19.

By: Lauren Wingo

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.

By: Mark Hamstra

TikTok Marketing: 8 Strategies Small Businesses Can Try

TikTok can be an excellent platform for building brand awareness and bringing in new leads and customers. If you’re not sure how to use TikTok, here are eight companies that will inspire you.

By: Jamie Johnson

How to Start a Podcast: Small Business Guide

An effective podcast generates additional revenue streams for your business and opens a new engagement channel with your customers.

By: Jordan Beier

How to Use Instagram Stories to Promote Your Business

Using Instagram Stories is the best way to beat the algorithm and build more engagement with your followers. Learn six ways you can use Stories to promote your business effectively.

By: Jamie Johnson

Why Mentorship is Important for Small Business Owners

Reflecting on personal experiences and mentoring with intention are key to the growth of entrepreneurship.

By: Andrea Forstadt

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.

By: Nicole Fallon

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

By: Barbara Thau

Turning Your Creativity Into a Craft Business

If you have an artistic side, you might be able to parlay this creativity into a money-making craft. Here are 10 handmade business ideas that could spark a new business venture in your life.

By: Andrea Forstadt

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