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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Businesses Capitalizing on the Rise of Remote Work

Pandemic spurs increased opportunities for companies offering self-care perks for remote employees, like at-home fitness classes, better-for-you foods and anxiety and insomnia relief.

By: Mark Hamstra

Tips for Conducting Direct Customer Research

Primary customer research involves gathering data directly from your customers so you can grow your company. Here's how to successfully conduct direct customer research.

By: Nicole Fallon

How Truff Hot Sauce Got Started on Instagram

Inside the social-first strategy powering Truff, the viral ‘luxury’ condiment and a top-selling hot sauce on Amazon.

By: Jackie Chiquoine

Big Brands Explain Consumers' Demand for Comfort and Safety

Consumers are seeking out trusted brands, rewarding companies that understand their needs now — like stuffed animals donning masks, said executives from Kellogg’s and Family Dollar to Random House.

By: Joan Verdon

How to Get a Degree in Entrepreneurship

Entrepreneurship can be a versatile degree to help you in various career paths. Here’s how to choose the right program.

By: Sean Peek

Free Marketing Tools for Your Small Business

The right marketing tools can help you build brand awareness and stay ahead of your competitors. Here are 10 free marketing tools to help your business.

By: Jamie Johnson

How to Ask for a Raise During a Pandemic

Asking for a raise is never easy. Asking for a raise during a pandemic – even harder. Here’s how to do it effectively.

By: Emily Heaslip

CO— Blueprint: Restarting Your Sales

In our fourth installment, the panel will discuss ways to help you build your new sales strategy, generate fresh leads, and support your customers — remote or in-person.

By: Barbara Thau

Creative and Free Ways to Promote Your Business

From boosting your visuals to rewarding your loyal customers, there are several effective and affordable ways to spread the good word of your business.

By: Emily Heaslip

Becoming a Virtual Company: Pros and Cons

As reopening plans across the U.S. get pushed back, many business owners are considering pivoting to becoming a virtual business—permanently—to save their companies.

By: Rieva Lesonsky

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