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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Unexpected Retirement Challenges for Small Business Owners

For small business owners, preparing for retirement presents some unique challenges. Here are a few common ones — and how to overcome them.

Eataly Strives for Customer Engagement In-Store and Online

Along with opening stores worldwide, the new Global CEO of Eataly wants to bring the experience of shopping in an authentic Italian market to your phone by enhancing its online offerings.

Tips for Marketing a Business Idea

From creating a website to developing strategic and consistent branding, these five tips will help you build a strong and recognizable brand.

What to Do After You Fire an Employee

Firing an employee doesn’t end when the worker packs up their belongings and heads home. Here’s how to ensure a smooth transition for the entire office.

CVS Has a New In-Store Marketing Strategy

Marcy Brewington, director, in-store marketing strategy, on the drugstore chain’s goals for crafting new signage to help consumers shop faster and discover new things.

10 Small Companies That Became Big Business Disruptors

These relatively young American startups have reached extraordinary new heights in the past few years.

Common Small Business Retirement Planning Mistakes

Clayton Alexander, investment advisor and president of Teton Wealth Group, shares the most common mistakes made by small business owners when preparing for retirement.

Here’s How to Turn a Hobby Into a Business

From an outdoor enthusiast to a comic book collector to an avid sewer, these business owners created companies that reflect their true passions.

Onboarding New Employees: A Quick Guide

After hiring a new team member, your next goal should be to set that person up for success — and that means implementing an onboarding process.

10 Small Companies With Strong Brand Identities

Establishing a strong brand identity may come easier to large businesses, but there are many smaller companies that have been able to cut through the noise with clever, engaging branding, as well.