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Media Kit
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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Automated Coaching: What It Is and How It Can Transform Your Small Business
In this edition of “Ask the Board," we feature Darrin Murriner, CEO and Co-Founder of Cloverleaf. Murriner explains what automated coaching is and what it can do for entrepreneurs and small business owners.
By: Anna Baluch

Investing in Cultural Intelligence: How Authenticity Drives Real ROI
In this edition of “Ask the Board,” we feature Wil Shelton, CEO of WilPower Integrated Marketing. Shelton explains what cultural intelligence is and how it can help entrepreneurs and small business owners.
By: Anna Baluch

Restaurant vs. Retail POS Systems
Explore the differences between restaurant and retail POS systems for small businesses.
By: Jessica Elliott

Small Businesses Serving up Pickleball Products
Limited variety in the market and dull, utilitarian product design led these five small businesses to give pickleball gear a bit more personality.
By: Emily Iverson

How to Leverage Social Media to Grow Your Brand
In this edition of “Ask the Board,” we feature Dinah Chapman, Founder of Little Trouble, a clothing brand for children. Dinah shares her top social media tips for entrepreneurs and small business owners.
By: Anna Baluch

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style
Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.
By: Joan Verdon

5 Consumer Trends Shaping Spending Patterns in 2025
Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.
By: Joan Verdon

Essential Steps to Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
By: Jessica Elliott

Famous Quotes About Overcoming Adversity
We can spiral into fear and worry during challenging times, or we can use the situation to strengthen us. Here are seven quotes from famous people who’ve done the latter.
By: Jamie Johnson

How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive
Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.
By: Deborah Lynn Blumberg

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