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Media Kit
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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How Popband Rebuilt It's Beauty and Self-Care Brand
When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom.
By: Faye Brookman

Mastercard’s SVP On the Mentor Who Taught Her Lifelong Leadership Skills
Salah Goss explains how her mentor taught her to lift folks on her shoulder, then how to keep them steady for years to come.
By: Bruce Horovitz

How to Register a New Business
Before officially launching your startup, you'll likely need to register your business with various entities. Here's everything you need to know.
By: Danielle Fallon-O'Leary

A C-Suite Exec's Approach to Leadership
In this edition of "Ask the Board," we asked Shane Evans, Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise, to share her leadership tips.
By: Anna Baluch

3 Factors Driving Small Business Optimism in Q2 2024
The Q2 2024 Small Business Index shows small business owner confidence is at its highest post-pandemic level, thanks to growth expectations and artificial intelligence adoption.
By: Kaytlyn Smith

Kiehl’s Executive on How Partnering With Amazon Keeps the 173-Year-Old Company Fresh
General Manager John Reed on being the latest premium brand to embrace the online giant — which is edging toward becoming the nation’s top beauty seller —to woo new customers.
By: Faye Brookman

Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results
These AI and automation-powered strategies can help you level up your email marketing campaigns and generate more ROI.
By: Kaytlyn Smith

FedEx Benefits Programs to Help Save Money on SMB Shipping
Small businesses that ship their products can save money through FedEx. Here are two benefits programs to know about.
By: CO Staff

How to Get a Federal Employer Identification Number
A FEIN is a nine-digit number provided by the IRS that identifies businesses for tax purposes.
By: Jamie Johnson

Types of Business Loans, and How to Apply for Them
Small businesses that are looking for financing through a business loan have several options. Here’s what to know before you choose a loan and apply.
By: CO Staff

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