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4 Easy to Adopt Ways Small Businesses are Using AI to Be More Focused, Productive, and Profitable

Here’s how small businesses are using AI to work smarter—one file, one question, and one small success at a time.

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What Is an Employee Performance Improvement Plan (PIP)?

An employee performance improvement plan (PIP) can help an underperforming individual meet workplace expectations. Learn about writing and implementing a PIP.

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How to Leverage Instagram’s Explore Page for Your Business

Instagram's Explore page helps people discover new content. Use these tips to enhance your strategy.

GROW » MARKETING

How to Host an Instagram Giveaway or Contest

Increase engagement and drive brand awareness by holding a contest or giveaway on Instagram. Plan and execute your promotion in seven steps.

RUN » HUMAN RESOURCES

How Much PTO Should My Business Offer Employees?

As a small business owner, there are many ways to model your employee’s PTO policy.

GOOD COMPANY » LAUNCH PAD

How to Reduce Online Returns and Build Brand Loyalty

Supply chain experts on tapping product descriptions and video to order-tracking tech to mitigate costly returns while boosting customer engagement.

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How to Host a TikTok Contest or Giveaway

TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

RUN » HUMAN RESOURCES

What Is Forced PTO?

A mandatory PTO policy requires employees to take some of their PTO each year.

GOOD COMPANY » LAUNCH PAD

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.

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How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

START » STRATEGY

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.