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Measure Your Digital Marketing Success With These Metrics

Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.

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Ritual Taps Into the Health of Multi-Generational Customers

The DTC brand founder and CEO Katarina Schneider on leveraging consumer education and technology to scale the millennial-geared supplement brand.

RUN » BUSINESS FINANCING

Financing Strategies for Every Stage of Business Growth

Bootstrapping, seed funding, equity crowdfunding, Series A: You may recognize these terms as different financing options, but how do you know which are available to your business venture?  

RUN » TECHNOLOGY

Best Apps to Improve Employee Communications

Are you looking for a better way to communicate with your employees? This article will outline five apps that can improve employee communications.

START » STARTUP

How to Afford Employee Benefits

Offering employee benefits is a necessity for most business owners, but they can be a hefty financial burden. Here’s how to afford basic benefits.

START » STARTUP

Business Plan Software Buying Guide

When creating a business plan, choosing the right software can simplify the process. Here are some important features to look for in your business plan software.

START » STRATEGY

Unexpected Retirement Challenges for Small Business Owners

For small business owners, preparing for retirement presents some unique challenges. Here are a few common ones — and how to overcome them.

GOOD COMPANY » THE LEAP

Eataly Strives for Customer Engagement In-Store and Online

Along with opening stores worldwide, the new Global CEO of Eataly wants to bring the experience of shopping in an authentic Italian market to your phone by enhancing its online offerings.

GROW » MARKETING

Tips for Marketing a Business Idea

From creating a website to developing strategic and consistent branding, these five tips will help you build a strong and recognizable brand.

RUN » HUMAN RESOURCES

What to Do After You Fire an Employee

Firing an employee doesn’t end when the worker packs up their belongings and heads home. Here’s how to ensure a smooth transition for the entire office.