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Holiday Strategy:

23 Timeless Business Lessons From Hallmark Christmas Movies

From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.

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Latest—

Restaurant vs. Retail POS Systems

Explore the differences between restaurant and retail POS systems for small businesses.

Small Businesses Serving up Pickleball Products

Limited variety in the market and dull, utilitarian product design led these five small businesses to give pickleball gear a bit more personality.

How to Leverage Social Media to Grow Your Brand

In this edition of “Ask the Board,” we feature Dinah Chapman, Founder of Little Trouble, a clothing brand for children. Dinah shares her top social media tips for entrepreneurs and small business owners.

How Iconic Kid’s Brand Carter’s Is Connecting With Gen Z Parents by Leaning into Fashion and Style

Carter’s Chief Creative and Growth Officer shares how the 160-year-old company is staying nimble to respond to a constantly changing customer base.

5 Consumer Trends Shaping Spending Patterns in 2025

Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.

GROW » MARKETING

Essential Steps to Creating a Social Media Marketing Strategy

Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.

START » STRATEGY

Famous Quotes About Overcoming Adversity

We can spiral into fear and worry during challenging times, or we can use the situation to strengthen us. Here are seven quotes from famous people who’ve done the latter.

How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive

Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.

Using Creative Diversification and Social/Content-First Strategies to Drive Growth

In this edition of “Ask the Board,” we feature Caroline Volz, Director of Growth Marketing at Tuckernuck, an online retail platform. Volz explains the power of harnessing creative diversification and social/content-first strategies for entrepreneurs.

Q1 2025 Small Business Index Highlights Economic Concerns

Small business confidence took a step back in the first quarter of 2025 as concerns about revenue and inflation weighed heavily on owners.