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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Restaurant Execs Share Top Trends to Drive Growth in 2023

Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.

How to Improve Engagement Through Employee Care

To reduce burnout and increase job satisfaction, employers can leverage these employee care and engagement tactics to grow and retain successful teams.

How Status Co. Leather Studio Improved Its Revenue Strategy

Since 2019, Status Co. Leather Studio has propelled itself above the competition by improving its revenue strategy and finding its niche.

How to Find Businesses for Sale

You can find independent and franchised businesses for sale by working with a business broker, using sale platforms, or leveraging your network.

Small Business Loans: Common Mistakes When Applying (And How to Avoid Them)

If you’re applying for a loan to finance your small business, don’t make these common errors in the process.

How to Build a Great Employer Brand to Attract Talent

An employer brand helps you attract and retain top talent. Here’s how to build an enticing employer brand.

How This Organic Skin Care Product Business Navigated Supply Chain Challenges

To navigate the recent supply chain challenges and uncertain economy, Soapwalla, which makes and sells organic skin care products, tightened sales channels and product packaging.

Big Picture Trends Set to Drive Business in 2023

Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.

4 Steps for Creating an Employee Performance Improvement Plan

A performance plan should be a collaborative effort between the manager and the employee to help them overcome obstacles impacting their work product.

How to Ask for Peer Feedback

Asking your peers to give you career development advice is a good way to continuously improve your performance outside the formal review process.