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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Manage an Employee Through a Performance Improvement Plan

Performance improvement plans should be viewed as growth opportunities for the employee and business alike.

GoodwillFinds: 121-Year-Old Resale Business Expands Its Online Reach

Matthew Kaness shares how he’s building a new e-commerce identity for one of the oldest names in secondhand shopping.

Allowing Pets in the Office? Here's What You Need to Know

Pet-friendly workplaces are becoming increasingly popular. Consider these pros and cons of a pet-friendly office and tips for creating a pet policy.

Can a Small Business Issue Stock?

Can a small business issue shares? Explore ways private and public companies leverage equity.

Customers Not Paying? How to Improve Your Collections

Most businesses will face the inevitable nonpaying customer at some point. Here’s what to do if a client misses a deadline.

Hair Accessories Brand Goody Gets Artsy to Cultivate New Consumers

The venerable brand's new Goody Tru collection was created by BIPOC artists and designed to drive sales transactions and appeal to multicultural customers that value self-expression.

Selling a Business? Here's What to Consider

Deciding to sell your business isn’t easy. If you are a small business owner who is considering selling your business, here’s what you need to know.

Buying a Business? Here's What to Consider

There are a lot of factors that go into the decision to purchase an existing business. Here are some important considerations for buyers.

How to Attract Gen Z Customers at Your Small Business

Gen Z customers are interested in supporting small businesses, browsing stores via social media, and buying sustainably. Read on to learn how to attract Gen Z shoppers.

Benefits of Letting Your Employees Goof Off at Work

Recent studies shed some light on how daily moments of levity and periods of mindfulness can help employees focus and make the work day less stressful.