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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Vera Bradley Builds Customer Community With ‘Micro-Influencers’

The company known for its iconic quilted bags is leveraging ‘brand ambassadors’ to reach local shoppers, tapping the playbook of the bracelet startup it acquired in 2019.

Marketing Job Titles and What They Mean

Whether you hire a marketing agency or recruit an in-house team to market your business, it's important to learn about some common marketing job titles and the responsibilities of each role.

Top Financing Options for New Businesses

Before launching your business, you’ll need to have a strong financial foundation. Here are some financing options to leverage before launching.

Using TikTok to Drive Sales: Tips for Startups and Small Businesses

Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’

How to Start a Vlog in 5 Easy Steps

Want to start a vlog but not sure how? Here are the five steps you need to take.

How to Grow a Successful Family Business

The very traits that make your family-run business succeed can lead to its demise, unless you do these things.

Human Resources Job Titles and What They Mean

There are many job titles related to human resources. This guide breaks down the most common HR job titles and the responsibilities associated with each.

10 Home-Based Small Business Ideas

Tap into your interests, expertise and skills to build the business of your dreams from the comfort of your home.

How Jam Hops Connected With Staff and Customers During the Pandemic

When Jam Hops closed due to the pandemic, the children’s gym prioritized communication and connection with both customers and staff.

How to Support Employee Wellness: Business Owners Share Strategies

These business owners and employees share their unique approaches to promote employee health, happiness and productivity.