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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Seated App Pivots to Become a Multisource Sales Platform for Restaurants

With a quick pivot, a new acquisition and $30 million in fresh funding, startup Seated supports three sources of restaurant revenue: dine-in, pickup and delivery, and private events.

How to Build a Marketing Department for Your Business

Marketing plays an important role in improving sales and awareness for nearly every type of business. Here’s how to start building a marketing team to meet your goals.

How to Renegotiate a Business Lease

Business owners have some leverage when renegotiating a lease, but it’s important to present a proactive solution. 

Why You Should Allow Employees to Personalize Workspaces

Studies show that personalized workstations can boost morale among employees.

How to Offer COBRA Continuation Coverage

COBRA is a federal law that generally requires group health plans sponsored by employers with 20 or more employees. These steps will help you offer COBRA.

Top Tools for Building a Loyal Customer Base

The best way to grow your business and increase revenue is by creating an engaged and loyal customer base. These six tools will help you improve customer loyalty.

How to Write an Employee Offer Letter

With so many details, it can be difficult to remember to include everyone when drafting an employee offer letter. We’ve outlined the guidelines for how to write a formal offer letter.

Office Furniture Inventions Inspired by the Pandemic

These creative pieces can help keep your workplace safe and clean during the COVID-19 pandemic.

The North Face Expanded Sustainability Efforts With ‘Renewed’

Repurposing used items becomes the next frontier in the evolution of sustainability amid the sharing economy.

How to Write a Business Plan During a Pandemic

The future is still unpredictable, which is why building flexibility into your business plan is critical.