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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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How to Offer Gift Cards at Your Business

Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.

What Is Recruitment Marketing? A Complete Guide

Marketing is a major part of recruitment. Here’s everything you should know about recruitment marketing.

Small Businesses Trends to Watch in 2020

Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.

Does Common Law Cover Intellectual Property?

Is your intellectual property protected under common law? The short answer: no. Make sure you protect your business’s valuable IP appropriately depending on what you own. 

How to Use Social Media for Public Relations

It’s important for businesses to think about how they can use social media as part of a their PR strategy. Here are six ways to use social media for public relations.

Strong Roots Takes Plant-Based Foods From Ireland to the US

The Irish food brand built a multi-million-dollar business in Ireland and the United Kingdom with its fresh approach to frozen vegetables. Now it’s looking to expand here.

Best Data Backup Solutions for Businesses

Losing sensitive company or customer information can be detrimental to the health of any business. Fortunately, backing up your data is a fairly simple process.

How to Start a Business in California

Opening a business in the Golden State? Here are a few reasons why you should start a business in California and some steps for getting started.

Goal Setting Strategies That Work: A Guide for Managers

Setting goals for your employees is important for staff retention and company morale. Here are some tips for success.

How Bed Bath & Beyond Keeps Its Pricing Strategy Competitive

The chief value optimization officer of the home chain discusses the task of melding data science with the art of merchandising—critical to surviving and thriving in an omnichannel shopping world.