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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Direct vs. Indirect Costs: Key Differences and Examples

Knowing the difference between direct and indirect costs is important for pricing, taxes, and financial health. See how these expenses differ and why it matters.

How to Prepare to Apply for a Business Loan

How to decide if a small business loan is right for you—and, if so, how to apply for one.

What Is Business Equity? How to Calculate Company Value

Equity is your company's value after deducting your liabilities from your assets. Learn more about how business equity works.

Top Payroll Accounting Best Practices Small Businesses Should Follow

What is payroll accounting, and which expenses should you track? Explore types of payroll accounting methods, examples, and compliance tips for setting up your payroll system.

How to Start a Business Step by Step

If you're thinking about starting a business, here's a step-by-step guide to help you through the process.

How to Create a Business Partnership

Are you starting a business with a partner or turning your sole proprietorship into a partnership? Explore pros, cons, and practical tips for creating small business partnerships.

Trend Forecasters on the Consumer Trends Impacting Business

Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.

Companies That Use Substack Well

Substack is a promising, if underutilized, tool that small business owners should explore due to its connected, engaged audiences.

Benefits of 'Local' Marketing

Branding your business as "local" can help you foster deeper relationships with customers and build loyalty among your community.

Choosing the Best Fleet Tracking Solution for Your Business

Learn how to optimize the efficiency of your fleet with our guide to the best GPS tracking solutions, key features, and costs.