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Media Kit
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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing
Marketing
Marketing
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From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.
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What Is a Location-Independent Business & How to Set One Up
Running a location-independent business so you can conduct your business anywhere may be your dream, but there’s a lot of planning that goes into it. Here are seven steps you should take first.
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How Much of a Raise to Offer Small Business Employees
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How Marketers Optimized QR Codes to Drive Engagement and Sales
Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.
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What Is Digital Marketing
With the right strategies, digital marketing can help your business greatly increase its visibility.
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Small Business Update: Economy and Policy Outlook
Inflation, hiring shortages, and supply chain disruptions are still affecting small businesses over two years after the start of the COVID-19 pandemic.
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Start. Run. Grow. Reaching Customers with Digital Marketing Strategies
With the continued rise of digital marketing, business owners should utilize digital tactics to start, run, and grow their businesses.
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Returning to Live Events: How to Get Started Planning One
Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.
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