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Media Kit
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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing
Marketing
Marketing
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PEO Risk Management Services Explained
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Can Fired Employees Collect Unemployment?
Eligibility for unemployment depends on the situation under which an employee was let go. Here's a breakdown of who is ineligible for unemployment benefits.
By: Kaytlyn Smith

What's the Difference Between Short-Term and Long-Term Disability?
Both short-term and long-term disability insurance serve different purposes depending on the employee’s situation. Learn the key differences in this guide.
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Cash on Delivery: What Is COD?
Cash on delivery (COD) is a method of collecting payment from customers when their orders arrive. Here's what it is and how it works.
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What Is Laissez-Faire Leadership?
Laissez-faire leadership is often criticized as being too passive, but with the right team, it can greatly increase productivity and innovation.
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