Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
Execs from Big Brands on Wooing Inflation-Minded Holiday Shoppers
Retailers including Michael Kors and Kendra Scott are appealing to deal-seeking consumers with broad product assortments and special perks for the biggest buying season of the year.
Growing Brands Share 6 Customer Acquisition Strategies That Work
Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.
5 Things Retailers Are Worried About for the Holiday Season
How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.
App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content
These entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
Pet Humanization Trend Creates Brand & Business Opportunities
Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.
Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them
The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.
How 3 Startups Generated Exponential Sales Growth on TikTok
Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.
Hospitality Brands Are Capitalizing on the Pet Craze to Woo Millennials
Hoteliers are treating pets like royalty with room service, plush beds, doggy day care, and more.
How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
3 Startups Staying True to Their Roots While Expanding
Founders from three very different brands, from frozen food to skin care, on building a multichannel business strategy into their operations from the start.