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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them
The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.
How 3 Startups Generated Exponential Sales Growth on TikTok
Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.
Hospitality Brands Are Capitalizing on the Pet Craze to Woo Millennials
Hoteliers are treating pets like royalty with room service, plush beds, doggy day care, and more.
How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
3 Startups Staying True to Their Roots While Expanding
Founders from three very different brands, from frozen food to skin care, on building a multichannel business strategy into their operations from the start.
5 Post-COVID Economy Tech Trends Driving Sales
Technologies from QR codes to virtual reality are providing companies tools to create new and more engaging experiences for their customers and unlock newfound sales.
5 Back-to-School Shopping Trends Businesses Can Capitalize On This Year
Consumers are in the mood to shop and spend, and the season can be one of the best times of the year for drawing new customers to your store or business.
Execs From Hershey’s to Microsoft Reveal Their Mentors’ Best Advice
Leaders share how mentoring nurtured their leadership styles and strategic skills — proving invaluable to both their careers and company growth.
Supply Chain Tech Helps Businesses Drive Profitability
Rising costs highlight the need for deep data-driven insights around sales productivity of merchandise for Bells of Steel, Snow Cosmetics and Snap Supply.
5 Tech Trends Changing the Way Consumers Shop
These digital solutions are poised to gain meaningful adoption by consumers and brands alike, experts say, reshaping how we purchase a range of goods and services.